Defense Media Activity
Public Affairs Specialist (Social Media)
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Summary
To qualify for a Public Affairs Specialist (Social Media), your resume and supporting documentation must support: A. Specialized Experience: One year of specialized experience that equipped you with the particular competencies to successfully perform the duties of the position and is directly in or related to this position. To qualify at the GS-13 level, applicants must possess one year of specialized experience equivalent to the GS-12 level or equivalent under other pay systems in the Federal service, military or private sector. Applicants must meet eligibility requirements including time-in-grade (General Schedule (GS) positions only), time-after-competitive appointment, minimum qualifications, and any other regulatory requirements by the cut-off/closing date of the announcement. Creditable specialized experience includes: Developing and executing internal and external communication plans and digital media campaigns across multiple platforms to increase audience awareness, understanding, and engagement with organizational issues, policies, and initiatives. Managing organizational social media channels, including developing editorial calendars and researching, writing, editing, and publishing written and multimedia content that communicates complex information in accessible and transparent ways. Analyzing social media metrics, audience consumption patterns, mobile trends, and public sentiment to evaluate campaign effectiveness and recommend strategies that strengthen engagement with core audiences and enhance public discourse. Evaluating and applying existing and emerging communication tools and technologies to advance public affairs objectives, including distinguishing sustainable outreach opportunities from short-lived trends and addressing barriers to implementation. Coordinating with senior officials, public affairs personnel, and organizational stakeholders to develop consistent messaging, reconcile competing communication requirements, and integrate social media campaigns into comprehensive communication programs.
Major Duties
As a Public Affairs Specialist (Social Media) at the GS-1035-13 some of your typical work assignments may include: Serves as a senior public affairs specialist and principal authority on social media strategies, working directly with the Office of the Secretary of War (Public Affairs) to develop and implement digital communication plans and campaigns that inform internal and external audiences about DoW missions, policies, programs, and activities. Plans and coordinates the dissemination of information through official social media channels, including Facebook, X, YouTube, and Instagram. Develops editorial calendars and creates, assigns, curates, edits, and publishes written and multimedia content to maintain and expand the Department's social media presence. Coordinates with OSW, Joint Staff, Combatant Commands, Military Services, and other public affairs stakeholders to develop consistent themes and messages supporting leadership priorities. Integrates social media tactics into comprehensive communication programs, including radio, television, and print, and exercises diplomacy to coordinate news and information coverage. Researches audience preferences, segmentation, and public sentiment; captures and analyzes social media metrics to assess communication effectiveness. Prepares progress reports and advises management on changes to messaging, emphasis, and coverage, including expanding or discontinuing efforts to achieve communication objectives. Evaluates emerging trends, technologies, and outreach practices to identify communication opportunities and implement new tools supporting DoW public affairs objectives. Addresses barriers to adoption and shares lessons learned, analytics, and best practices across departmental components, Military Services, and other government agencies.
Required Documents
The documents you are required to submit vary based on the authority you are using to apply (i.e., applying as a veteran, applying as a current permanent Federal employee, applying as a reinstatement, etc.). Your complete application includes your COMPLETE resume, your responses to the online questionnaire, and documents which prove your eligibility to apply. If you fail to provide these documents, you will be marked as having an incomplete application package and you will not be considered any further. The following documents are REQUIRED 1. Resume: All applicants are required to submit a resume limited to two (2) pages showing all relevant experience. Your resume must address your qualifications for the position, and it may not exceed two (2) pages. Your 2-page (or less) resume must be in PDF format, with no smaller than a 0.5" margin and no smaller than a 10-point font. If you submit a resume that exceeds the two-page limit and/or does not meet the margin or font limitations stated herein, you will immediately be deemed ineligible for this position and will be removed from further consideration. Must include the work schedule, hours worked per week, dates of employment, and duties performed. The resume and required supporting documentation should provide the minimum qualifications and relevant experience for the announced position. If multiple resumes are submitted by an applicant, only the last resume submitted will be reviewed for qualifications and referred for selection consideration, if eligible. The resume must not be more than 5MB and should be saved and uploaded as a PDF to maintain formatting and number of pages. We also accept GIF, JPG, JPEG, PNG, RTF, TXT, PDF, ODT or Word (DOC or DOCX). We do not accept PDF portfolio files. We recommend using a font like Lato, if available. Other widely available options are Calibri, Helvetica, Arial, Verdana, Open San Source Sans Pro, Roboto or Noro Sans. Additional guidance on writing a federal resume can be found at: USAJOBS Help Center - How do I write a resume for a federal job? The resume builder can help you create a resume using these recommendations and uses the information in your USAJOBS profile to help you get started. 2. SF50 All current and former civilian Federal employees must submit a copy of your MOST RECENT SF50 (Notification of Personnel Action) showing your tenure, grade and step, salary, and type of position occupied (i.e., Excepted or Competitive); or similar Notification of Personnel Action documentation, i.e., Transcript of Service, Form 1150, etc. This is also a requirement to verify your Time in Grade (TIG). 3. Veteran's Documents: If applying using veteran's preference or under a Veteran's hiring authority you must submit the following documents: DD214 showing character of service, SF-15 Form and VA letter showing final percentage, or certification of expected discharge or release from active duty. PLEASE REVIEW THE BELOW LINK FOR OTHER SUPPORTING DOCUMENTS needed for proof of eligibility: https://www.dla.mil/Portals/104/Documents/Careers/downloads/DODCustomersRequiredSupportingDocumentation.pdf
How to Apply
To apply for this position, you must complete the online application and submit the documentation specified in the Required Documents section below. The complete application package must be submitted by 11:59 PM (EST) on the closing date to receive consideration. To begin, click Apply Online to access an online application. Follow the prompts to select your USAJOBS resume and/or other supporting documents. You will need to be logged into your USAJOBS account or you may need to create a new account. You will be taken to an online application. Complete the online application, verify the required documentation, and submit the application. NOTE: Resumes up to a total of two pages will be accepted. Resumes exceeding two pages will be removed from consideration. You will receive an email notification when your application has been received for the announcement. To verify the status of your application, log into your USAJOBS account, https://www.usajobs.gov, select the Application Status link and then select the More Information link for this position. The Application Status page will display the status of your application, the documentation received and processed, and your responses submitted to the online application. Your uploaded documents may take several hours to clear the virus scan process. To preview the questionnaire, please go to https://apply.usastaffing.gov/ViewQuestionnaire/13082044. Review the General Application Information and Definitions at: https://www.dla.mil/Portals/104/Documents/Careers/downloads/DoDGenAppInfo%2012-1-2020.pdf?ver=ECNbdsHtGilTd3OENN4A0Q%3d%3d As required by 5 C.F.R. § 302.106., DLA will provide Section 508 conformant ICT to employees with disabilities. All ICT interfaces with the public related to vacancy announcements and career transition opportunities must conform to the applicable requirements in the current ICT Standards and Guidelines (36 C.F.R. § 1194).