Patent and Trademark Office
Web Communications Strategist
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Summary
You must meet the United States Office of Personnel Management's (OPM) qualification requirements (including specialized experience and/or educational requirements) for the advertised position. You must meet all eligibility and qualifications requirements by the closing date of the job announcement. OPM Qualifications Standards are available at Administrative and Management Positions. Specialized Experience is experience that has equipped applicants with the particular knowledge, skills and abilities to successfully perform the duties of the position, and that is typically in or related to the position to be filled. o be creditable, specialized experience must have been equivalent to at least the next lower grade level in the federal service. For this position, the next lower grade level is a GS-12. Specialized experience for this position includes: Experience developing and executing web communications strategies to support communication goals and improve the customer experience online; Experience analyzing website traffic statistics, usability-testing data, customer feedback, and/or other web analytics and making recommendations for improving the delivery of information to customers; AND Experience executing the development and/or publication of web content to maintain content quality and consistent customer messaging. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
Major Duties
The physical worksite for this position is located in Alexandria, Virginia. Presence at the Alexandria, VA campus is required for this role, as it includes on site functions that must be performed in person. Position may be eligible for situational telework in accordance with agency policy/business unit discretion. The agency currently allows for 52 hours of telework per leave year. You'll make an impact in this role if: You excel at developing and providing oversight and direction for short and long-term planning in setting the business unit's overall customer communication strategy focused on web presence. You bring expertise in identifying methods and practices to mine customer feedback/information from a variety of resources including website traffic statistics, usability-testing data provided by third-party vendors, call center inquiries, online surveys, focus groups and other sources. You thrive in coordinating all trademark-related content published or posted for customers on USPTO public-facing websites and Trademarks intranet under the purview of the Trademarks business unit. You enjoy establishing and maintaining effective working relationships at multiple levels within the Trademarks business unit and across the USPTO, to develop messages that accurately address informational needs of trademark customers.
Required Documents
A complete application consists of: 1. Resume: All applicants are required to submit a two-page resume (NOT TO EXCEED 2 PAGES). Resumes exceeding this limit will not be considered eligible. Please submit only one resume. Only the document uploaded under the "Resume "section as the "Document Type" will be reviewed to assess your qualifications and for evaluation purposes. To receive full credit for relevant experience, please list the month/year (MM/YY - MM/YY) and number of hours worked for experience listed on your resume. Resume should clearly state your experience related to this position as described in the Duties section and Qualifications section. 2. Professional or Academic References: Provide 2-3 professional/academic references (name, phone, email); one must be your current supervisor. We'll notify you before contacting them. 3. Notification of Personnel Action (SF-50): For current and/or former Federal employees, your status eligibility and highest permanent grade/step/salary held in the Federal service will be validated with a copy of your most recent NON-AWARD (PREFERABLY YOUR LAST PROMOTION OR WITHIN-GRADE INCREASE (WGI)) SF-50, "Notification of Personnel Action" so that we may verify your time-in-grade. Supporting Documents: 1. Veterans' Preference Documentation: If you are a veteran with preference eligibility, you will be asked to submit a copy of your DD-214 containing your discharge disposition, dates of service, and rank. If you are a preference eligible claiming a service-connected disability of 10 percent or more, you will be asked to submit documentation (i.e., a letter dated 1991 or later from the Department of Veterans Affairs or from a branch of the Armed Forces) certifying to the veteran's present receipt of compensation. For more information, please visit Feds Hire Vets. 2. Performance Appraisal: Recent performance appraisal with supervisor's signature showing the official final rating of record. In cases where the performance appraisal is incomplete or unavailable, applicants may provide explanation of the reasons. 3. Career Transition Assistance Program (CTAP) or Interagency Career Transition Assistance Program (ICTAP) documents: CTAP applicants MUST submit the following documents: 1. A copy of your RIF separation notice, notice of proposed removal for declining a directed geographic relocation outside of the local commuting area; a Certificate of Expected Separation (CES); or certification that you are in a surplus organization or occupation (this could be a position abolishment letter, a notice of eligibility for discontinued service retirement, or similar notice); 2. A copy of your SF-50, noting current position, grade/band level, and duty location; 3. A copy of your latest performance appraisal/rating; and 4. Any documentation that shows your current promotion potential. ICTAP applicants MUST submit the following documents: 1. A copy of your RIF separation notice, notice of proposed removal for declining a directed geographic relocation outside of the local commuting area, notice of disability annuity termination, certification from your former agency that it cannot place you after your recovery from a work-related compensable injury; or certification from the National Guard Bureau or Military Department that you are eligible for disability retirement. 2. A copy of your SF-50, documenting your RIF separation, noting your position, grade/band level, duty location, and/or Agency certification of inability to place you through RPL, etc.; 3. A copy of your latest performance appraisal/rating; and 4. Any documentation that shows your current promotion potential. 4. Special Appointing Authorities: Special Appointing Authorities: If you are applying under a special appointing authority (i.e., Schedule A, disabled veterans, or certain military spouses, NOAA Corps), you will be asked to submit documents showing eligibility to non-competitively apply under Merit Assignment announcements. For more info on non-competitive appointments and supporting documents, please visit Federal Employment of People with Disabilities or Feds Hire Vets - Special Hiring Authorities. Documentation supporting NOAA Commissioned Corps: NOAA Form 56-16 or other documentation supporting active duty in NOAA Corps. You can upload your documents when you register or update your information on the Dept. of Commerce site which you access through the USAJobs site. Your application and all required documents must be received by 11:59 pm ET on the closing date of this job announcement.
How to Apply
Please read the entire announcement and all the instructions before you begin an application. To apply and be considered for this position, you must complete all required questionnaires, assessments and submit all required documentation as specified in the How to Apply and Required Documents section. The complete application package must be submitted by 11:59 PM (ET) on the closing date of the announcement to receive consideration. The application process is as follows: Click the Apply Online button. Answer the questions presented in the application and attach all necessary supporting documentation. Click the Submit Application button prior to 11:59 PM (ET) on the announcement closing date. If you are required to complete any USA Hire Assessments, you will be notified after submitting your application. The notification will be provided in your application submission screen and via email. The notification will include your unique assessment access link to the USA Hire system and the completion deadline. Additionally, in USAJOBS you can click "Track this application" to return to your assessment completion notice. Access USA Hire using your unique assessment link. Access is granted through your USAJOBS login credentials. Review all instructions prior to beginning your assessments. You will have the opportunity to request a testing accommodation before beginning the assessments should you have a disability covered under the Rehabilitation Act of 1973 as amended. Set aside at least 2 hours to take the USA Hire Assessments; however, most applicants complete the assessments in less time. If you need to stop the assessments and continue later, you can re-use your unique assessment link. Your responses to the USA Hire Assessments will be reused for one year (in most cases) from the date you complete an assessment. If future applications you submit require completion of the same assessments, your responses will be automatically reused. Visit the USA Hire Applicant Resource Center for practice assessments and assessment preparation resources at https://support-usahire.opm.gov/hc/en-us. To update your application, including supporting documentation: During the announcement open period, return to your USAJOBS account, find your application record, and click Edit my application. This option will no longer be available once the announcement has closed. To view the announcement status or your application status: Visit https://www.usajobs.gov/Help/howto/application/status/. Your application status page is where you can view your application status, USA Hire assessment completion status, and review your notifications sent by the hiring agency regarding your application. This vacancy is also being announced under the USPTO's delegated examining procedures for non-status applicants under Job Announcement Number TMCO-DCTP-26-13085465-DE. Please review that announcement to determine if you are eligible for consideration under that announcement.